People talk about “viral videos”. The fact is, in today’s online world it’s the stories, not the videos, that really go viral. Everyone loves a good story, and every brand has one. However, the hard truth is: If your brand’s story is not shared, it won’t matter to the public. Going viral is the quickest, sure-fire way to get your brand’s story out there and gain recognition.
With the bar for wildly popular viral content set so seemingly low, it’s logical to want to give it a shot. After all, if a man gushing about a “double rainbow” can become a hit, you can too. Right? The trick to going viral is telling your story in a way that others care about enough to share with others (thousands or millions of times over).