There is a common misconception that the only part of a website or blog that counts as repurposed content is the copy—the written aspects. With this belief, it can sometimes seem impossible to create ongoing original content that is fresh, relevant, engaging and useful. Content, however, is much more than just words. It can also include webinars, images, videos, audio components, e-blasts that you send to subscribers and more. When you use different types of media to repurpose your best materials, you can make the most out your existing content and capture a new audience.